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Integration Partners Programme

Become a Integration Partner

Help your dealer clients get free visibility on the UK's AI-powered vehicle search engine — covering cars, motorbikes, and vans. Push or pull integration, zero cost, instant value.

Get in Touch See How It Works

Why Partner With Carslink.ai?

Adding Carslink.ai to your service offering is effortless — and gives your dealer clients a powerful new channel at no extra cost across cars, motorbikes, and vans.

Add Value to Your Clients — Free

Offer your dealer clients instant visibility on a growing AI-powered search platform at absolutely no cost to them or you. Covers cars, motorbikes, and vans.

Simple REST API Integration

One POST endpoint, JSON payload, standard HTTP. If your system can send a webhook, it can integrate with Carslink.ai. A single endpoint handles all three vehicle types.

No Complex Onboarding

We generate a partner API key for you. Your dealers are onboarded automatically from your feeds — no individual dealer registration required.

Verified Partner Status

Your brand is listed as a verified integration partner on our platform, visible to all dealers exploring Carslink.ai.

AI & Search Engine Visibility

Your clients' stock is indexed by Google, Bing, ChatGPT, Perplexity, and other AI agents — reaching buyers traditional platforms miss.

Competitive Differentiation

Stand out from other DMS and website providers by offering AI search visibility across cars, motorbikes, and vans as part of your service.

Three Ways to Get Stock Listed

Choose the model that best suits your platform. All options are free, fully supported, and can run simultaneously.

Option A

Push Integration

We generate a partner API key for your organisation. You push stock data to our endpoint on your own schedule. We process it and create dealer profiles automatically.

  • You control the data flow and push timing
  • Full feeds + real-time event-triggered updates
  • Dealers onboarded automatically — no registration
  • Instant delete flag for sold vehicles
Best for: DMS providers like Haswent, Car Dealer 5, and Starkwood who prefer to control data flow and push updates on their schedule.
Option B

Pull Integration

You provide Carslink.ai with API access to your stock endpoint. We call your API on our schedule to fetch data for all dealers. You do nothing beyond enabling access.

  • Zero push setup — we pull on a schedule
  • Full reconciliation at noon and midnight daily
  • Webhook support for real-time events
  • Supports Bearer, API Key, Basic, OAuth2 auth
Best for: DMS providers like Dealerkit and Dragon2000 who prefer to provide an API and let Carslink.ai handle timing.
Option C

CSV Upload (Self-Service)

Dealers who manage stock in a spreadsheet can upload a CSV file directly through the self-service portal. No DMS or technical integration required.

  • No DMS or developer required
  • AI-powered column mapping — any CSV format
  • Descriptions formatted automatically by AI
  • No limit on number of vehicles per upload
Best for: Independent dealers without a DMS who manage stock in Excel or Google Sheets.
Download CSV Template

Data Ownership & GDPR Compliance

Push integration: You control the data flow using a partner API key we generate. Dealer business details and publicly available vehicle listing data are the only data processed.

Pull integration: We connect to your API using credentials you provide. Dealer trading details are included per dealer in your API response.

In both models, Carslink.ai only receives publicly available vehicle listing data and dealer business contact details. We never handle personal buyer data.

Frequently Asked Questions

Common questions from DMS and website providers considering integration.

There are three options. Option A — Push Integration: We generate a partner API key for your organisation and you push stock to our endpoint. Dealer accounts are created automatically. Option B — Pull Integration: You provide us with an API endpoint and we pull stock on a schedule. Option C — CSV Upload: Dealers upload a CSV file directly through our self-service portal.
With push and pull integrations, nothing. Dealers are onboarded automatically when their stock first appears in a partner feed. With CSV upload, they register to get an API key and upload their spreadsheet.
The only field strictly required for validation is partner_dealer_id — this links the vehicles to your dealer. We strongly recommend also including name, postcode, phone, email, and website so the dealer profile is fully populated. address_line_1 and town are used to build the dealer address if a flat address string is not provided. Location and region are resolved automatically from the postcode — do not include them.
The listing is skipped and reported in the feed response. The rest of the feed is processed normally. Fields that will cause a listing to be skipped: partner_dealer_id, registration (VRM), make, model, year, mileage, price, and images (minimum 4 HTTPS URLs). Fields such as fuel, transmission, colour, listing_url, and description are strongly recommended but will not cause a listing to be skipped if absent — a missing or very short description is filled automatically by AI.
No — Carslink.ai is completely free for both dealers and integration partners. There are no listing fees, no per-lead charges, no commission, and no subscription costs.
Provide a minimum of 4 publicly accessible HTTPS image URLs per listing in the images array. The first image is the hero image displayed prominently. Images 2, 3, and 4 are thumbnails. Additional images beyond 4 are accepted and stored. Listings with fewer than 4 images are skipped. Images are cached by Carslink.ai at ingestion — no ongoing load on your image servers.
Location and region are resolved automatically from the dealer's registered postcode using our UK postcode lookup. Partners must not include location or region in listing payloads. Any values submitted will be overridden by the resolved postcode data.
Push partners should send a full stock feed in full_replace mode twice daily (noon and midnight) plus event-triggered partial updates on every vehicle change. Pull integrations are fetched by us at noon and midnight. Listings not refreshed within 24 hours automatically expire.
Send a partial mode update with 'delete': true on the listing. The vehicle is removed from the platform immediately. Alternatively, use full_replace mode and simply omit the sold vehicle from the feed.
Yes. The vehicle_type field determines each listing's category. Set it to 'car', 'motorcycle', or 'van'. 'motorbike' is also accepted as an alias for 'motorcycle'. If omitted, it defaults to 'car'.
We support Bearer tokens, API keys (custom header), Basic authentication, and OAuth2. During onboarding you share your preferred method and credentials. All credentials are stored securely with encryption at rest.
Email partnerships@Carslink.ai with your company name and preferred integration model (push or pull). We'll generate your partner credentials and walk you through the setup.

Ready to Partner With Us?

Email our partnerships team to get started. We'll generate your partner credentials and have you integrated within days.

partnerships@Carslink.ai View Current Partners